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Trade marks
Pelíšková, Radka ; Slováková, Zuzana (advisor) ; Horáček, Vít (referee)
Résumé Trademarks The topic of my diploma thesis is trademarks. The purpose of this work is to discuss the fundamental issues concerning trademarks including types of trademarks especially non- traditional ones, trademark registration application procedure in the Czech Republic and other related topics. A trademark is a designation which serves to differentiate products or services on the market. The purpose of a trademark is to distinguish goods and services of one producer from those of another. This designation helps consumers to find goods and services and to select the product that they want. Trademarks therefore become an integral part of our lives. Trademarks in the Czech Republic are governed by Act No. 441/2003 Coll., on Trademarks, Regulation No. 97/2004 Coll., concerning implementation of the Trademark Act and the protection of trademarks is ensured by Act No. 221/2006 Coll., on Enforcement of Industrial Property Rights. A trademark can only be a designation which can be graphically represented and which is capable of distinguishing products or services for which it is protected from other identical products or services on the market. A trademark therefore cannot exist on its own, but always in connection with certain products or services which it designates. An applicant submits a trademark...
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Fashion Law
Krčmárová, Anna ; Dobřichovský, Tomáš (advisor) ; Žikovská, Petra (referee)
in English Fashion Law This rigorosum thesis carries the name of the recently established field of law. The fashion law has to uphold its status through fulfilment of the field-specific criteria; therefore, the fashion law is introduced on the background of a three part conceptual classification - fashion business law, fashion public law and fashion intellectual property law. The first chapters are dedicated to the establishment of the fashion law with respect to its wide academic acceptance. The second chapter outlines fashion business law with a special view to intellectual property licensing, due to its influence on the reputation of the fashion companies, which is crucial in such a competitive field. The topic of fashion public law is included as well in the second chapter as a necessary part of the legal field which might provide an alternative look at the issue of protection of the fashion companies' intellectual property. The entire third chapter addresses the fashion companies' intellectual property: patents, copyright, fashion designs and trade marks as suitable forms of protection of fashion designs and fashion brands. Individual forms of protection are presented in the international context with specific statutory requirements of the respective way of protection. A relevant part of the...
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Trade marks
Pelíšková, Radka ; Slováková, Zuzana (advisor) ; Horáček, Vít (referee)
Résumé Trademarks The topic of my diploma thesis is trademarks. The purpose of this work is to discuss the fundamental issues concerning trademarks including types of trademarks especially non- traditional ones, trademark registration application procedure in the Czech Republic and other related topics. A trademark is a designation which serves to differentiate products or services on the market. The purpose of a trademark is to distinguish goods and services of one producer from those of another. This designation helps consumers to find goods and services and to select the product that they want. Trademarks therefore become an integral part of our lives. Trademarks in the Czech Republic are governed by Act No. 441/2003 Coll., on Trademarks, Regulation No. 97/2004 Coll., concerning implementation of the Trademark Act and the protection of trademarks is ensured by Act No. 221/2006 Coll., on Enforcement of Industrial Property Rights. A trademark can only be a designation which can be graphically represented and which is capable of distinguishing products or services for which it is protected from other identical products or services on the market. A trademark therefore cannot exist on its own, but always in connection with certain products or services which it designates. An applicant submits a trademark...
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Building of the brand CONTECHIN on international markets
Minář, Viktor ; Halík, Jaroslav (advisor) ; Polák, Josef (referee)
The main purpose of this thesis is to describe the importance of and the instruments needed for building the brand CONTECHIN on international markets. The thesis analyzes the current brand situation and contains research on the perception of the brand CONTECHIN and also if the brand is in conflict of law with a different brand on any international market. The particular instruments used for brand building were also examined. The research did not reveal any major weaknesses. The current strategy is eligible for further development. The areas of social media, sponsoring, registration of trade marks and graphic of the brand logo are open for improvements. The thesis should serve as a comprehensive guide for building the brand CONTECHIN in the future. The thesis was offered to the company CONTECHIN Ltd. for further use.
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Intellectual Property and its Protection
Kolková, Veronika ; Hejda, Jan (advisor) ; Přibyl, Karel (referee)
My bachelor thesis deals with intellectual property. Work is more focused on issues of trade marks, for what reason are trademarks rise, how are the methods of appreciation trademarks, and how tjey have a significant share in the intellectual property in our country and the world. Then explain function of the Industrial Property Office, which has a very important role in intellectual property. They also described some of the disputes relating to the protection of marks.
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